The description of growth hacking is not that easy to nail down. However, it refers to rapidly experimenting using various advertising efforts, web design decision, marketing tactics, as well as other strategies. All these experimentations aim at converting leads and generating sales quickly.
Conversion optimization, on the other hand, is a marketing process of knowing why website visitors do not take the desired actions. The process then involves fixing whose why’s or issues with an aim to attain a higher rate of conversion. One technique used here is growth hacking and this is how to go about it.
Growth Hacking Techniques For Conversion Optimization
- Groom your Local SEO
As an online business, you should not go for a long time without refreshing and researching your keywords. See when you last optimized your site for search engines. If it’s been more than 6 months, carry out fresh research on trending keywords, demographics and competition. As you conduct this research, you’ll note that new competitors have cropped up and your target audiences have new favorites. Technology moves really fast and so do people’s preferences. For instance, apps have put an end to the traditional ways of doing business. A perfect example is Uber. It took a large share of the traditional Taxi market. You cannot afford to rest on your laurels. Therefore, ensure you stay on top of the current trends. Above all, conduct local search optimization. That’s how people will find you.
- Optimize for Mobile
Take a great look around. People are busy on their mobiles. Don’t think they’re WhatsApping, Instagramming or Facebooking. Instead, they are purchasing clothes, electronics, groceries, and even searching for partners online. It’s not a wonder that search engines like Google are rewarding sites optimized for mobile. Google gives such websites a better ranking in phone search results.
- Speed Up your Website
Speeding up of a website is important for both desktop and mobile. Better yet, pay lots of attention to the mobile sector. In the short duration that smartphones have existed, they’ve impressively grown. Now there are phones with 6GB RAM. That’s lots of power greater than what our laptops come with. More so, the phones have super-performing processors and fast internet speeds.
Hence, there is no excuse for your site to load slowly. You might have a very impressive website. But if it makes people wait for more than 5 seconds to load, chances are they will ditch it and hop-over to your competitors. There are plenty of actions you can take if your website is slow, which include:
Ensure the hosting service provider checks the server for downtime, overload, and glitches. If your site is resource-intensive, ensure you buy the correct hosting package Eradicate clutter on your website Let an expert check your website for different security issues Hire a resilient and efficient hosting provider
- Create Great Content And Invest In Social Marketing
Every online business must have a blog. Besides being the soul of a brand, a blog can help you to pass information to potential customers. Most importantly, it will strengthen ties with your current customers. While creating great content is brilliant, you must share it on the correct platforms.
To create extraordinary content, you should:
Share content on those topics that are relevant to your targeted audience
Back up the content with research
Guest post for popular authority blogs: helps in making your brand and name known
Promote content on those social platforms that your target audiences visit the most
The Bottom line
Growth Hacking versus Conversion Optimization: is there a difference anyway? When addressing growth in business, lots of confusions do come up.
This is not a surprise at all because the terms have really changed. For instance, conversion rate optimization (CRO) is now known as conversion optimization. More currently, growth hacking has emerged.
While hackers seem to use similar strategies as those of optimizers, the approach is purely different. They use what we call growth sprints. This is because thinking too big can certainly paralyze even an experienced marketer.
The question here is whether there is a difference between conversion optimization and growth hacking. To some, growth hacking begins at a top point on the value chain and is more holistic. Similar to conversion optimizers, growth hackers do optimize onsite. Also, they pay lots of attention to the funnel and traffic. They certainly search for information about user monetization and acquisition. Like growth hackers, optimizers will dig deeper as well. Mostly they focus on where users originate from. In essence, optimizers have been carrying out the optimization for 10 years or more.