Every business owner will try to do anything that is possible to grow his/her business. Today, the internet is offering many useful resources, tools, and skills set that you can use to achieve that.
However, the problem arises when it comes to using the available assets. Perhaps, you are already using social media to get more visitors to your websites and working to influence the site visitors to start trusting you.
Several start-ups and digital companies are now relying on growth hacking to increase their number of customers. If you are aware of the method Pinterest used to get to its current position on the internet, then you already know something about growth hacking.
Statistics from Growth Devil showed that by the end of the year 2013, three years after its launch, Pinterest had a user base of over 70 million. The number of business accounts stood at 500,000.
The reason behind that is Pinterest connects you to all your Facebook friends who are active on the website after you sign up with your Facebook account.
Zapier, PayPal, YouTube, Qualaroo, and Airbnb are some of the companies that are still using the Growth Hacking techniques to increase the number of users and their revenue.
Most modern psychologists are also using OCEAN traits in growth hacking because it provides a measurable way of understanding the traits of hackers and clients too.
The main goal is to measure how a person expresses each of the five personality traits – openness, conscientiousness, extraversion, agreeable and neuroticism. Because each person expresses all the five traits but the levels vary, the model has helped entrepreneurs understand what makes the potential customers click to their website or leave.
The OCEAN traits
People refer to the OCEAN traits as CANOE, 5 Personality Traits or the five-factor model too.
The model encompasses five personality attributes;
Openness
Openness refers to the potential customer’s openness to experiencing different or new things. People who score highly on this particular trait are intellectually curious and willing to test new items. They are also unconventional and more creative than those who score low. A person who scores lower on this trait is likely to remain opposed to change and will struggle with many thoughts.
Conscientiousness
The second letter on the OCEAN phrase relates to conscientiousness. Conscientiousness refers to the possibility of a client to act in a thoughtful or organized way. A person who scores high on this trait tends to strive for achievement, is self-disciplined and is likely to follow plan schedules. Scoring lower on the trait means that the client is unstructured in his/her approach to tasks and is likely to procrastinate quite often.
Extraversion
Think of extraversion as the process of seeking stimulation in other companies. Individuals with higher scores on this trait are always willing to be the center of attention and they are likely to be energetic and social. On the other hand, those with low scores prefer remaining alone and are usually anxious when in a social situation
Agreeableness
The agreeableness trait relates to the cooperativeness and compassionate of the client towards the others. The clients who score highly on this trait tend to be sympathetic, caring and move along well with the others. On the other hand, those who score lowly are less empathetic and uninterested in others.
Neuroticism
Neuroticism is the emotional sensitivity of a person, especially when it comes to the situational and environmental factors. People who score highly on this trait are easily stressed. People who score lowly on this trait are more emotionally laid-back and grounded.
Using the OCEAN traits to grow your start-up business
The five-personality model will help you understand what influences an individual to tick. In marketing, the model will help you identify and draw more conclusions about the preferences, habits, and motivations of your target customers.
If you think of it in terms of branding, new products, and advertising, you will notice that leveraging the five traits is easy. Studies have shown that people who adopt the model as one of their marketing strategies witness double results.
People exhibit different levels in every personality trait, which means that you should treat them differently. You will get many tools on the internet to help you measure the traits. After that, use the data to choose the method of communication and to create your ads.